Monday, May 19, 2014

Week Three

Already on Week Three now

Welcome to week three of Developing Innovative Ideas for New Companies.

In week two, we explored entrepreneurial mindset, entrepreneurial motivations, entrepreneurial behaviors, and risk taking in entrepreneurial decision-making. Along with the prior week's discussion of entrepreneurship, creativity, and innovation, these provide the building blocks for this week's focus on industry understanding. While week three officially begins today, you still have time to complete the prior videos and assignments.

This week's lectures include:

  • Knowledge conditions 
  • Demand conditions 
  • Industry lifecycle 
  • Industry structure 
  • Competitive advantage 
  • Learning curve 
  • Complementary assets 
  • Reputation effects 

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